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Website builder guides & insights

In-depth reviews, head-to-head comparisons and buying guides, so you can choose a website builder without reading a dozen marketing pages.

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What you are building

Best website builders for a small business

For the five-page site a business actually needs: what it says, how to contact you, and a price that has not tripled by year two.

Best website builders for a blog or content site

The builders that treat writing as a first-class thing rather than a tab, ranked by how easily a beginner gets going.

Best website builders for an online store

Everything here can take a payment. They differ enormously in what happens after the order arrives.

Best website builders for a portfolio

When the work is the argument, the site's job is to stay out of its way. Ranked by how good the result looks without a designer.

Best website builders for bookings and appointments

For a business whose website exists so people can book time — salons, clinics, trades and consultants.

Best landing page builders

Tools built around one page that has to convert, rather than around a site that has to exist.

Best link-in-bio tools

One address to send an audience to. They differ most in whether it is an address you can keep.

Best website builders for selling online courses

Selling a course is mostly an administrative problem. These differ in how much of it they take on.

Best website builders for a local business

For a shop, a salon or a restaurant, where the site exists to get someone through the door.

Best website builders for a newsletter

For writing sent by email and archived on the web, where the list, the archive and the payments all need to be the same product.

The best platforms to sell digital products

Selling a file is a different business from selling a box, and these platforms price it differently: a share of sales rather than a subscription.

How it is built

Price, features and support

Easiest website builders for a complete beginner

Ranked on how far someone with no experience gets alone, from signing up to a live page on their own domain.

Website builders that produce the best-looking sites

How good the result can look with nobody but you working on it, and how far the templates bend before they break.

Cheapest website builders worth using

The options under fifteen dollars a month at the renewal rate, and what each one gives up to get there.

The best free website builders

Not a trial. A tier you can publish on and keep, with the branding and domain limits stated plainly.

Website builders that do not brand your site

Every builder here will take its own name off the page. What differs is which plan that requires, and what the domain costs alongside it.

Best website builders for SEO

Builders that give you the controls search engines need — titles, descriptions, redirects, structured data — rather than deciding them for you.

Website builders with email marketing built in

Builders that can collect an address and mail the list from the same place, so the signup form and the newsletter are not two subscriptions.

Best website builders with real human support

The builders that put a person on the other end of a channel on the plan you would actually buy, rather than one several tiers up.

Website builders that let you export your site

The builders that produce something you could take elsewhere, and what each export actually contains once you have it.

Best website builders for multilingual sites

The builders that document running one site in several languages as a supported arrangement rather than as a workaround.

Built by AI

Alternatives

Linktree Alternatives

No Linktree plan connects a domain you own, on any tier. These are the link pages that publish at an address you control.

Gumroad Alternatives

Gumroad takes ten per cent plus a fixed charge on every direct sale and no plan reduces it, because there are no plans.

Ko-fi Alternatives

Ko-fi is the cheapest way to be paid by an audience and the page is a payment page. These are the alternatives that are a business instead.

Beacons Alternatives

Beacons takes nine per cent of sales until its top tier, and a domain bought through it stays the property of Beacons rather than yours.

Stan Store Alternatives

Stan Store starts at twenty-nine dollars a month with no free plan, and no tier on it connects a domain you own — only a redirect to theirs.

Podia Alternatives

Podia's cheapest plan is forty-two dollars a month billed yearly with no free tier, and its email list stops at a hundred subscribers.

Wix Alternatives

Wix has no export of any kind — a finished site cannot be moved to another platform. These are the builders worth looking at instead.

Squarespace Alternatives

Squarespace has no free tier at all, and an off-template design means custom CSS or a compromise. These are the builders to compare it against.

Shopify Alternatives

Shopify's promotional rate rises steeply once it ends, and an outside payment processor adds a percentage to every order. These are the alternatives.

Webflow Alternatives

Webflow scores 2 for ease — competence takes weeks, not an afternoon — and site plans, workspace plans and add-ons stack into one bill.

WordPress.com Alternatives

WordPress.com's advertised entry rate lasts twelve months and then renews at roughly two and a half times as much, and it scores 2 for support.

Framer Alternatives

Framer has no store, no bookings and no marketing email at any tier, no export, and a free plan the vendor describes as non-commercial.

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