Durable

Durable is aimed squarely at a reader the rest of this category treats as an afterthought: someone running a service business who needs a website, has no interest in making one, and has an afternoon at most. Describing the business produces a finished site — copy, sections, imagery and structure — rather than a template waiting to be filled in.

The surrounding tools follow the same logic. Bookings, a simple customer record and invoicing sit alongside the site, so the things a small service business actually does are in one place, and a free tier publishes on a Durable address for anyone wanting to see the result before deciding.

The downside is that generation is most of what it does. The design range is narrow and the generated sites resemble each other, there is no meaningful export, and the feature set stops at what a service business needs on day one rather than in year three. For a trade that wants to be findable and bookable it is close to ideal, and for a business with a specific idea of how its site should look it will feel like the wrong end of the telescope.