Sellfy

Sellfy inverts the usual ordering: digital products come first and physical goods second, which suits a creator selling files, subscriptions or memberships rather than a shop packing boxes. It is a genuine site builder as well as a checkout — a contact page ships with it, custom pages carry their own titles and descriptions, and marketing email is part of the subscription rather than an integration.

There is no platform fee on ordinary sales, which reads well against a market where a percentage is common.

The cost is pushed well above the advertised figure by two things. The entry plan carries a custom domain but cannot remove Sellfy's branding, so the plan that actually publishes an unbranded store on your own address costs twice the headline figure. And each plan carries an annual sales ceiling, above which a two per cent overage applies — avoidable by moving up a tier, but another step in the same direction. The plan a real shop needs is not the plan advertised.