Zoho Sites is one small part of a large business software suite, and it inherits that suite's pricing habits: five dollars a site a month, billed annually, with a custom domain and ad-free publishing on that cheapest plan. No introductory rate, no separate renewal figure and nothing held back to force an upgrade — the price advertised is the price that continues, which almost nothing else here can say.
Connecting a domain bought elsewhere is documented in the vendor's own help guide, alongside buying one through the suite.
The trade-off is two limits that shape who it suits. The entry plan caps the site at five pages, so it is a small site's plan rather than a cheap version of a larger one. And support belongs to the suite rather than to this product, which means documentation and a ticket rather than a channel with published hours. For a business already inside this software family, the marginal cost and the marginal effort are both low; for anyone else, the suite around it is a large thing to acquire for a small builder.

Zoho Sites
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