Campsite

Campsite's free plan is the argument for it. Unlimited links, the ability to build a theme from scratch rather than pick one, and analytics on what people click all arrive without paying, which is not how this category usually works. The upgrade at $7 a month adds a domain you own, removes the vendor's mark, and unlocks the premium link types and the marketing integrations.

The link types are where the product spends its detail. There are around twenty of them, thumbnails can come from an upload or a stock library, and the icon set runs to four figures. Behind the page, reporting covers views, clicks, click-through rate, location, referrer and device, with history rising from a fortnight on the free plan to lifetime higher up.

The cost is that everything above the surface is fixed. There is no typography control, no stylesheet and no code block anywhere in the vendor's material, which puts design at 2. Extra profiles and collaborators are metered at $1.50 each per month, so a person running several pages pays more than the headline suggests, and the zero percent taken on tips is described as being for a limited time rather than as a standing arrangement.